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09/28/2005
AP
Ad Management Services launches AdSEND.com 3.0 for Web-based
delivery of newspaper ad materials
NEW YORK ² Sept. 28, 2005 ² AP Ad
Management Services, a division of The Associated Press, has
announced the launch of AdSEND.com 3.0, a Web-based standard
for its electronic ad delivery system offering time savings
to newspapers' advertising customers.
Advertisers that use AdSEND.com 3.0, including agencies and
retailers, will now have access to improvements such as online
searching and sorting of past orders, reusable templates for
commonly created delivery tickets, online ad previews and
self-administration rights that allow customers to grant individualized
access privileges for staff.
Joy Jones, vice president, development and operations for
AP's Newspaper and New Media Markets division, said of the
September launch: "We are proud to release AP's next generation
of its industry-standard service that connects newspapers
and their advertisers. AdSEND.com 3.0 is the result of more
than one year of planning, customer focus groups and internal
development, and was created entirely by in-house developers
and product managers.Ó
Robert Sauer, a prepress supervisor at Campbell Mithun Digital
Resources Prepress Studio, says that the AdSEND.com 3.0 browser-based
ad delivery system represents a major step in usability, with
an intuitive, easy-to-read interface and fast screen refreshes.
"Having all variable and selection data components in a single
window speeds our delivery ticket creation," says Sauer, whose
company participated in this summer's AdSEND.com 3.0 beta
evaluation project.
Campbell Mithun started using AP AdSEND to deliver client
materials to newspapers in 1997, when it sent an average of
four ads per month using AdSEND desktop software. The
agency now sends as many as 550 per month. With several project
administrators on site handling multiple orders, Campbell
Mithun plans to use nearly every feature of the new release
to improve internal communication and data links. Sauer says
the reusable templates feature will allow many people to access
individualized information for new delivery tickets. The self-administration
tool will let the studio grant different access rights for
its entire production team.
The Associated Press is the world's oldest and largest newsgathering
organization, providing content to more than 15,000 news outlets
with a daily reach of 1 billion people around the world. Its
multimedia services are distributed by satellite and the Internet
to more than 120 nations. AP Ad Management Services
provides Web-based ad buying and trafficking between advertisers
and newspapers. For more information, visit www.adsend.com.
Contact: Tom Culligan, 212.621.7976 or tculligan@ap.org
AP Corporate Communications, 212.621.1720
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